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Sales outreach
In B2B sales, you are always engaged in some sort of outreach as you are trying to contact the prospect and build meaningful relations with them. But the term doesn’t boil down to just making connections, so let’s clarify what outreach in sales actually means.
The most prevalent communication channels for salespeople are email (78%) and phone (70%)
Sales reps who use social selling techniques for outreach enjoy 45% more opportunities.
What is an outreach strategy?
In sales, outreach strategy is a planned and systematic approach used by sales professionals to initiate and maintain contact with prospects or leads with the further goal of turning them into paying customers.
The key point of a sales outreach strategy is, as mentioned, balancing between inbound and outbound sales opportunities.
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